Ainain's Portfolio

Clock Control is an online time-management course designed for busy professionals like executive assistants who juggle demanding schedules in fast-paced corporate environments.

The brand faced a common issue: potential customers were overwhelmed by generic productivity tools that promised quick fixes but failed to deliver lasting results, leading to low enrollment as users felt skeptical about yet another course in a saturated market.

The goal of this case study copy was to humanize the brand's value by showcasing a relatable success story, building trust through quantifiable results, and driving enrollments by demonstrating real transformation.

I focused on a narrative arc centered on "Jane," drawing from common pain points in the target audience; I incorporated metrics like 27% productivity gains to add credibility, while using empathetic language to connect emotionally and a strong CTA to convert readers.

The outcome was a compelling piece that positioned Clock Control as a breakthrough solution, effectively addressing skepticism by proving tangible benefits like reduced stress and reclaimed time, ultimately boosting user engagement and course sign-ups.

Artulence is a luxury art curation service, specializing in handpicked, exclusive pieces for discerning collectors who seek art that reflects refined tastes and personal values.

The brand struggled with standing out in a crowded art market where generic online galleries diluted the sense of exclusivity, resulting in fewer inquiries from high-end clients who craved tailored, sophisticated recommendations.

The goal of this Instagram post copy was to evoke elegance and personalization, highlighting the curation expertise to attract consultations and build a community of art enthusiasts.

In crafting this, I emphasized aspirational phrasing like "Curated Elegance Exclusively Yours" to mirror the brand's discerning vibe, integrated relevant hashtags for discoverability, and ended with a direct email CTA to encourage immediate action without overwhelming the visual focus.

The result was an engaging post that amplified Artulence's unique value, driving likes, comments, and curator consultations, while reinforcing the brand's position as a go-to for bespoke art experiences.

Serenow is a mindfulness app, offering guided meditations and breathing exercises to promote mental health, stress reduction, and cognitive enhancement for users in high-stress lifestyles.

The brand encountered challenges in a competitive wellness space, where users often downloaded apps but quickly abandoned them due to generic content that didn't foster lasting habits or inner peace.

The goal of this Instagram post copy was to invite users into a serene journey, emphasizing lasting, tangible benefits to encourage downloads and position Serenow as an essential tool for daily tranquility.

My approach involved soothing, flowing language to match the app's calming aesthetic, weaving in emotional appeals like "release your inner tranquility" with practical CTAs, and strategic hashtags to reach wellness seekers.

This copy delivered a boost in app downloads and positive user feedback, helping Serenow stand out by creating an emotional connection that turned one-time visitors into loyal practitioners of mindful living.