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Product Description Copywriting
Product Description Copywriting
Sales Copy for a Cybersecurity Software (B2B)
Sales Copy for a Cybersecurity Software (B2B)
This AI-powered cybersecurity platform needed sales copy that cut through technical noise and spoke directly to IT decision-makers.
Their previous messaging failed to surface the practical benefits buyers care about; like seamless integration and real-time response.
I crafted targeted, benefit-driven copy that positioned the product as a proactive, scalable solution to modern cyber threats.
Based on internal projections, the revised copy is expected to boost conversion rates by 24% and increase engagement by 38%.
Social Proof Copywriting
Social Proof Copywriting
Case Study Storytelling for Time-Management Course (B2C)
Case Study Storytelling for Time-Management Course (B2C)
Many course creators struggle to turn success stories into case studies that actually convert.
In this project, the client’s testimonials lacked structure and emotional pull, leaving potential buyers unconvinced.
I crafted a story-driven case study for their time management course that combined narrative flow, targeted social proof, and clear outcome framing.
As a result, the client saw a 27% increase in course completion rates and a 7–13% lift in sign-ups, based on their internal metrics.
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