Low engagement rates and generic messaging were holding this wellness brand back on social platforms.
The challenge was to write ad copy that would emotionally resonate with an overwhelmed, screen-fatigued audience.
I crafted concise, CTA-focused messaging that emphasized simplicity, calm, and immediate value, tailored to the psychology of mindfulness seekers.
The result: a 15% increase in social engagement within one week of publishing.
This high-end art service needed paid ad copy that reflected its exclusivity without sounding generic or overly promotional.
Their existing messaging lacked clarity and failed to connect with discerning, high-net-worth individuals.
I developed refined, minimalist copy that emphasized curation, exclusivity, and status, appealing directly to the mindset of luxury buyers.
The result: higher-quality leads and a measurable uptick in ad engagement in the weeks following launch.